The 2017 Teen Choice Awards will air on Fox this Sunday night at USC’s Galen Center.
Teen Choice stands out from other awards shows in that it focuses on and celebrates young performers and lets teenagers have their own voice in choosing their honorees and winners. This show is supposed to make you feel a sense of their vibrant energy and teenage freedom. Being this a massive stadium award show, and a big project for my company, I’m both genuinely excited AND nervous for people to see this set.
This year, we are staying true to that coastal, summer aesthetic while also daring to be bold. I mean - it’s 2017 and what if Climate Change were fun and what would that party look like? My work with the lead graphic designer during the design process gave this year’s edition a fresh, cohesive update. The 2017 Teen Choice Awards logo drew inspiration from the freedom of a sunny summer day. But stirred up with a music festival and the technology that those events use. We jumped from the initial idea of capturing the motion of the logo’s brushstrokes..
The primary goal to build an environment pushed me to recreate the motion feeling of the wavelike motion that would coalesce into a stage in the center of the arena floor. I used a cascade of rainbow-like arches and abstracted oceanic shapes - a hallmark of this year’s design. But it’s important to add a sense of humor - life shouldn’t be that serious - the stage (lowered into the center of the audience) is in the shape of a fidget spinner.
Purple, fushia and blues dominate the color palette of this year’s show. That’s not to say that this year’s show won’t be extremely colorful all around. I mean we’re completelyimmersed underneath four super-sized “clouds” and a luminescent sun. The curved abstracted wave shapes you see are equipped with video surface technology that allows us to depict anything from a rainbow to a thunderstorm to a warm, fiery sunset. Surfaces are simple and light emmissive- Black glossy and matte stage surfaces round out the design shaping a graph paper-like square grid texture as LED contour lines wrap all the way around the stage.
As I’m writing this, we’re putting finishing touches on the set ahead of the show this Sunday. Be sure to watch it live on Fox at 5pm PST to see the FINISHED set. I’m so proud to work together with my whole team on the biggest abstracted stage project we’ve completed yet.